I was invited down to the JOY stores AW14 press event yesterday.
It was great to see familiar faces and the exciting new ranges the have on show.
I had the pleasure of having a sneak peak for their upcoming releases HYMN, Louche and Joy & Happiness.
This time around HYMN has more of a grown up feel, you can tell the designer has really but some thought into what the customer wants.
With a classic look and feel products are based on celebrities and popular movies.
I overheard a great quote while I was there “it’s like Urban outfitters, but better” Make of it what you want but I am in total agreement.
With focus on strong prints and patterns, great textures and engaging colours the women’s range is definitely something of note.
I for one loved the tartan jacket and can see this being a very popular item from the range.
Finally they there was gifts and accessories. From ‘Man flu survival kit’, Books, handbags, coaster and tea strainers there is certainly something for everyone.
Launch is likely to be scheduled for around September, but keep coming back here for updates and links.
All photos from the event can be found on my Facebook page. Click here