Awl & Sundry

It’s time to have faith in your sole. Awl & Sundry the made-to-order shoemaker finally launches today 24th March.

Who says you can’t get exactly what you want…..If you don’t believe that Awl & Sundry is here to prove otherwise.

Awl & Sundry is a new shoe brand based in New York, which is the first completely customisable made-to-order men’s shoe company.

I had the great pleasure of speaking with Nikunj the founder of Awl & Sundry who believes shoemaking to be an art that requires a certain amount of craftsmanship.

We talk a little about the inspiration behind the company.

This is a man I can tell likes to dress well, coming from the financial services industry he has always prided himself on looking sharp. However he quickly realised there were only 2 types of shoes in the market:

  1. High end bespoke shoes costing upwards of $2000, which as you can imagine, not everyone can afford.

  2. Mass produced brands created on assembly lines, using corrected or flaux leather.

Nikunj then saw an opportunity to bring the customer something in between, which is ‘Bespoke quality products at the price of a mass produced brand’.

A & S uses a process called Handsewn Goodyear Welt.

Please click here for a video link on how the shoes are made.

Awl & Sundry is not only a brand, but a collaborative platform through which individuals build their own brand. They empower guys to express themselves through the medium responsible for 99% of their first impressions, their fresh kicks.

While most shoe companies offer a handful of styles in a few select colours and the “normal” sizes, A & S are one of the pioneers in delivering the offline, made-to-order model, online.

They use cutting-edge 3D modeling, which offers unparalleled customization. Designers, as we like to call our members, can select:

  • Style (Oxford, Derby, Monks, Loafer)

  • Shape

  • Design features (Toe, Vamp, Eyestays, Back)

  • Shade of leather (29 in all)

  • Texture of leather (Calf plain, Calf suede, Calf grain, Ostrich, Alligator)

  • Laces (21 variations)

  • Stitching colors (21 variations)

With the above options, they have more than 2 billion design permutations in total. Moreover, their model allow their designers to view their personalized shoes in real-time.

There are hundreds of steps that go into crafting the perfect shoe for you, here is a snapshot of just a few:

The shoes generally take 4 weeks to ship, with a 30 day exchange period.

Prices range from about $350 – $1650 depending on the type of leather you choose.

They are currently only available in the US but looking to expand at some point in the future.

So for those of you in the area “What are you waiting for?”

Here’s a link to the Awl & Sundry website, why don’t you take a look and have the possibility of the below:

As always comments and feedback welcome.

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Nowhere To Somewhere

How does one start from nowhere, but eventually get somewhere.

My guess would be ‘with extreme difficulty’

I was speaking with a colleague a few days ago and she mentioned she is not creative. I let her know straight away that she was just lying to herself. Creativity is within all of us and can appear in many different forms.

Creativity is the driving force behind ‘ascension’ I want to highlight the creative diversity that lives within the fashion industry. I will be showcasing the finest in emerging talent, from designers to buyers to the brand. you will most definitely get a feel for their inspiration and their journey in the industry and hopefully be inspired too.

Capture

I intend to explore all realms of the industry and find out what is really the driving force behind making it in this industry.  It may be a slow process to begin with, but I promise to break through it to give you all the best insight and a forum to interact and learn from others in the fashion industry. 

Feel free to comment, send suggestions & recommendations and I will do my best to get back to all of you.

Here is to getting ‘somewhere from nowhere……’